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Photos: Taisa Veras for amahzingblog.com

MOLLY SIMS LAUNCHES GraycebyMollySims.com!

Supermodel and actress MOLLY SIMS celebrated the launch of GraycebyMollySims.com at Bryant Park Hotel on May 5th, 2010 by hosting a breakfast and Q & A for the press.

Sims, who looked AMAHZING in a Diane Von Furstenberg colorful printed dress, talked about her inspirations for the line and was delightful enough to take photos with all guests after the Q & A.

According to Sims, Grayce was inspired by her own vintage jewelry pieces that she had from her mother and she tried to design a collection that was affordable and looked great on anyone. Sims’ travels and road trips have also inspired her, “Once I did a road trip through the whole California coast and that was awesome,” said Sims.

The photo campaign for Grayce was shot by ex-boyfriend actor Aaron Eckhart. “When he’s on set he’ll shoot Johnny Depp or Nicole Kidman, but he loves fashion and knowing him and seeing his passion…honestly we begged him to do it and he did it! The pictures are phenomenal,” explained Sims.

Molly Sims’ Favorite Piece from Grayce:

Crystal Point Layered Necklace ($195, available at graycebymollysims.com)

Photo: graycebymollysims.com

Web site: www.graycebymollysims.com

Facebook Page: Grayce by Molly Sims

Twitter: @MollyBSims

Editor-in-Chief: Taisa Veras